Reputation and Profile Management

We have developed a high level overview of a two-day seminar on the topic of Reputation and Profile Management. The seminar will be jointly delivered by Andy Lopata and Alan Stevens.

Andy Lopata will bring an expertise in networking strategies while Alan Stevens will contribute his experience of PR and reputation management. Both have expertise in the use of social media sites, although this is not a central focus of the sessions.

The programme will focus on reputation and profile management at three levels:
- For the individual – within their organisation and industry, for their team and for career development
- For the organisation – within their industry, their community and to key stakeholders
- For Beirut and Lebanon as a business destination.

It is expected that the sessions will be interactive, with audience members invited to work both in pairs and groups as well as on their own to develop their Reputation and Profile Strategy throughout the two days.

The first day will open with Andy and Alan in conversation, laying the foundations for the seminar. Areas to be discussed will include:

- Why is your reputation so important to you personally, to your organisation and to
the country?
- Why is your profile so important to you personally, to your organisation and to the
country?
- What is the difference between reputation and profile and how do they complement
each other?
- How we will work with you over the next two days and what we expect from you
Andy Lopata will then lead a session on the importance of networking to become better
known and why it’s not what you know or who you know but who knows you – and what
they say about you when you’re not in the room. This session will include:
- Why your personal brand is so important to your career progress
- Why your performance is not the major contribution to your chances of promotion
- The importance of stepping into other people’s shoes if you want to influence them
- Focusing on who you want to influence and why they would want to engage with
you
- Knowing who can spread the word for you – using his Influence Map process

Alan Stevens will share The Seven Principles of Reputation and will explore:
- How reputation differs from marketing and branding
- Measuring and monitoring your reputation
- How you develop your reputation

On the second day, Andy Lopata will focus on the importance of crafting an impactful message that will go viral and positively impact your target market. Andy will discuss:

- Who do you want to hear your message?
- How to craft a message that resonates
- How to get the message out there including:

o Using social media
o Word of mouth and the Six Degrees of Separation
o Understanding why people will talk about you

Alan Stevens will explain the importance of reputation management:

- Inside your company
- Between organisations
- Internationally
Alan will then share how to develop a reputation management strategy and how to align
that strategy with all parts of the business.

About Andy Lopata
Labelled ‘Mr Network’ by The Sun, Andy Lopata was called ‘one of Europe’s leading business
networking strategists’ by the Financial Times and ‘a true master of networking’ by the
Independent.
A very experienced international speaker, Andy is the author of three books on networking,
has been quoted in a number of other business books and is regularly quoted in the
international press. His fourth book will be published by Bloomsbury Publishing in 2019.
Andy is a Fellow of the Professional Speaking Association (PSA) and of the Learning and
Performance Institute and a Master of the Institute for Sales Management. He is also one of
just 23 recipients of the PSA’s top honour, the ‘Award of Excellence’.
About Alan Stevens
Alan provides insights and actionable advice that you can apply immediately to boost your
reputation. He is a media coach, journalist, PR expert, and author. He is also Past President
of the Global Speakers Federation and one of only 32 Global Speaking Fellows.
His company, MediaCoach, provides individuals and organisations around the world with
the skills to communicate more effectively through TV, radio and in print. His latest book
“The Exceptional Speaker” is about how to deliver sensational speeches.
He has made over two thousand radio and TV appearances, both as a presenter and an
expert interviewee. He has been quoted in every national UK newspaper, and many others
around the world.
He was listed in the Independent newspaper as one of ‘The Top Ten Media Experts in the
UK’